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about


ryan lauder

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about


ryan lauder

British-born golfer living in San Diego whilst organizing a digital future of consumer engagement at TaylorMade-adidas Golf.

Driven and passionate Digital Marketing professional with both in-house & agency experience in consumer engagement through digital content, brand communications, platforms/technologies and connected devices.

After 10 years at TMaG EMEA as Marketing Director, I relocated to TMaG's HQ to focus on Consumer Engagement & Digital Strategy for our golf brands. Key areas include a "mobile-first" approach to everything from content strategy to digital platforms and crm to web UX & iOS / Android apps.

Immediately prior to relocating to the US, project managed and launched TMaG's first B2C Retail Concept Store and Custom Fitting facility at adidas Group HQ in Herzogenaurach, Germany. Named the Center of Excellence, it is TMaG Europe's first brick & mortar environment to offer custom fitting, on-site club building & retail on a shared platform for both B2B and B2C customers.